What Is A Solid Foundation for Good Mobile Engagement?
Good mobile engagement strategies start with a solid foundation. Businesses have to start thinking about engagement even before they launch their mobile apps. It’s not just about acquiring waves and waves of new customers, it’s all about investing in long-term relationships.
- Understand your customers. Know your customer’s demographics to understand their social influence. Analyze in-app behaviors and usage. This way, you can custom events effective for engagement within the app.
- Segment them into groups. By understanding your customers, you can identify important behaviors to help you build segments and categorize them. Identify 5-10 segments and align customers accordingly. This can help avoid annoying and irrelevant notifications which may cause the users to abandon the app. Target your messages to specific groups. Don’t spam!
- Engage them via multiple channels. Try different tools depending on your audience. Avoid one-size-fits-all solutions and expect customers to adjust, because they won’t. Customers would simply abandon your app and switch to another brand, your competitor, whose channels are more responsive and flexible. Then experiment and iterate quickly.