How To Drive Mobile Engagement In Mobile Apps
Mobile App Engagement means building relationships with your users/customers. Relationship starts the moment they install your app. They require active nurturing and management and it forces you to think long-term about your business.
This is one of the key factors in creating a successful app. It promotes virality through social sharing, creates customer loyalty and increases app revenue. But keeping customers around is difficult when more than a thousand apps are vying for customer’s attention.
Yes, it’s clear that mobile apps are the future, but only a few apps have cracked the code to success, and some just got lucky with market timing. The key take is to engage customers consistently from the moment they install the app. Start thinking about that mobile engagement even before you launch the app. Make the most of the first wave of customers and invest in long-term relationships more that customer acquisition.
Good mobile engagement though requires a solid foundation. Next time, let’s learn the strategies of a good solid foundation for a better mobile customer relationship.